RLD MEMBER BENEFITS

The Warn Group family of brands is excited to offer our partners the opportunity to become a member of the Red Letter Dealer (RLD) program. Through offering this program we are striving to make an effective support connection to you, our front-line partners.

1. 2% Points/credits earned for The Warn Group products purchased

Make your product purchases through distribution same as usual, then submit a digital file of your receipts through the online Red Letter Dealer (RLD) Purchase-Credits Site via email. Your earned credits will be calculated and added to your registered account where they can be used to obtain branded merchandising, or branded clothing items. Dating of eligible purchase receipts begins upon your program membership approval. There are a variety of ways to earn added credits as well. Just register and log into the site by clicking the menu button.

2. The Warn Group Training Academy

Now you and your staff can enroll in the online training, available 24/7, and always being expanded with essential content. Each individual employee can easily register to begin their own personal training program to learn about The Warn Group brands of products. This site will continually get refreshed and expanded to provide our many selling partners with the knowledge to represent the brands. Individuals can progress through various curriculums, test for retention, and then earn credits that can be redeemed for a variety of goods. Log in and register today to get started expanding your knowledge.

3. Event Incentives

Events are an excellent venue to create enthusiasm for user applications, products, retailers, and brands. As manufacturers, we are always looking for ways to better connect and interact with our customers on both sides of the retail counter. Throughout the year we will be reaching out to RLD membership with opportunities to engage both with us, and with your customer base. More to come on this in 2024!

4. Marketing Support/Resources

You will gain access to The Warn Group Media Library, which includes logos, product and lifestyle photo imagery, content, and branding guidelines for use in your creation of advertising, promotions, websites, and social media. You can also contact the Marketing team for any particular needs.

5. Member Designation on Dealer Locator

Red Letter Dealer (RLD) members are specially designated on the dealer locator to make customers aware of those in their area. Dealer and jobber services as well as The Warn Group brands supported will be listed for members. All MAP guidelines and account standings apply.

6. Direct Email with Product Announcements

RLD members will receive regular communications from The Warn Group through email. These will include noteworthy product or company information. You will have the latest news and updates that help you navigate your business as it relates to our family of brands. Promotions, pricing, activities, and coming attractions in timely fashion.

7. Exclusive Promotions Access

Periodically, any or all of The Warn Group brands may push select product promotions out through distribution, which are exclusively available to Red Letter Dealer (RLD) members. These may include limited-time special pricing, purchase incentives, or exclusive product offerings. When this occurs, we will post the promotion within the Red Letter Dealer site, and/or contact members through email. Stay tuned!

8. Merchandising/Display Options

These assets are an essential part of any retail business, and we are currently working to develop a cost-effective solution for our partners. This plan will roll out in early 2024, and will be designated for the Red Letter Dealer members. In the meanwhile, if you have constructive input on preferences, needs, and suggested offerings please email them to channelmktg@warn.com. It is our intention to offer effective solutions for your retail needs.

More to come!

We realized we had to start somewhere with what we could offer our RLD partners. The above represents what we felt we could deliver and service while we recruit and grow the membership. Going forward we will adapt, modify, and grow the program to keep it beneficial to the success of the member

Information

Please Notice, Warn Industries, Inc. (THE WARN GROUP) reserves the right to make updates or changes to the RED LETTER DEALER program features, benefits, and offerings as we deem necessary. This can be done without prior notice to any concerned party. Notifications of any changes or updates will be communicated on the RED LETTER DEALER site (https://warn.brandecation.com) within 30 days of said change.

Reference

Contact

  • warn@brandecation.com
  • 1-833-326-1202