RLD ELIGIBILITY REQUIREMENTS

For both Truck and Powersports businesses, to become an Authorized Red Letter Dealer member the business must meet the following requirements

1. Minimum $10k purchases of The Warn Group brands annually

If you currently sell one, or more of the brands we are requiring that your business purchase at least $10,000 in their products collectively.


2. Brick and mortar retail location(s) operating regular business hours

You are required to maintain an established place of business where you can best represent and sell the products to your customers.

3. Established and respected in local area

Good business is just good business. We require our channel partners to be in good standing in the communities they service.


4. Adhere to all UMP pricing policies

You are required to follow these policies as they are outlined and provided to you. If you fail to follow them, you risk at a minimum of being suspended from the program.

5. Actively promote The Warn Group brands you sell

We expect that you include our brand(s) in your customer directed communications. This can include retail signage/merchandising, displayed product, website, and social media. We offer promotional support assets as well.


6. Offer installs of The Warn Group products you sell

To be a Red Letter Dealer member you need to offer services to do proper installations of products sold. This helps to ensure the customer not only can purchase quality products, but they can have the opportunity to have you install it as well.

Information

Please Notice, Warn Industries, Inc. (THE WARN GROUP) reserves the right to make updates or changes to the RED LETTER DEALER program features, benefits, and offerings as we deem necessary. This can be done without prior notice to any concerned party. Notifications of any changes or updates will be communicated on the RED LETTER DEALER site (https://warn.brandecation.com) within 30 days of said change.

Contact

  • warn@brandecation.com
  • 1-833-326-1202